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AWS vs Azure vs Google Cloud

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7 Things to Consider Before Choosing a Cloud Provider

The public cloud market is experiencing explosive growth. Gartner predicts revenue will grow from $176 billion in 2018 to $240 billion in 2020. In the cloud space, three tech giants have pulled ahead: Amazon, Microsoft and Google. Combined, they dominate nearly 65 percent of the global public cloud market.

With so many features and services to consider, comparing these three cloud giants is complicated. Find out how Amazon Web Services (AWS), Microsoft Azure and Google Cloud IaaS and PaaS platforms stack up in this head-to-head comparison.

We’ll cover seven categories to consider before choosing a cloud provider for your business.

  • Features and Services
  • Compute Capabilities
  • Existing Customer Base
  • Hybrid Cloud and Legacy Apps
  • Deploying Apps and PaaS
  • Open Source Developer Capabilities
  • Pricing

AWS Vs. Azure Vs. Google

AWS, the oldest public cloud provider, has led the IaaS market since its inception in 2006. AWS boasts a larger global cloud network and service portfolio than any other cloud vendor.

Despite AWS’s dominance, Microsoft has gained fast traction under the “cloud first” strategy of CEO Satya Nadella. Microsoft Azure is an attractive cloud option for companies that already rely on a Microsoft-centric IT foundation.

Internet giant Google recently crept into the top three with its Google Cloud Platform (GCP). Google Cloud stands out thanks to its deep investments in analytics and machine learning.

Let’s compare AWS, Azure and Google Cloud’s offerings across seven categories.

1 - Features and Services

Choosing the right cloud provider comes down to your business needs, wants and workloads.

AWS, Azure and Google Cloud provide similar basic capabilities. They all offer common public cloud services, including self-service and instant provisioning, autoscaling, security, compliance and identity management features.

AWS has been around nearly twice as long as its competitors and offers the most depth of services. Amazon’s 140 cloud services cover all the necessary bases, from compute, storage and networking to developer and management tools.

Azure’s services are largely on par with AWS. Google Cloud offers fewer cloud services than its competitors in the security and DevOps categories but pulls ahead in machine learning and analytics.

All three providers also take open approaches to partnerships and allow customers to run external apps and services in their cloud environments. For example, Google has established partnerships with vendors like SAP, Pivotal and Rackspace.

2 - Compute Capabilities

Building and running your organization starts with compute. Choosing the right compute services will allow you to efficiently develop, deploy, run and scale your applications and workloads.


AWS’s main compute offering is called Elastic Compute Cloud (EC2). EC2 offers a wide selection of instance configurations for different use cases, including big data, enterprise applications and migrations from on-premises environments. AWS also provides related services like Elastic Beanstalk for app deployment and AWS Lambda for running code.

Azure Virtual Machines

Azure’s compute services are centred around Azure Virtual Machines, which enable you to provision Linux and Windows VMs in seconds. Other Azure tools such as Functions, Cloud Services and App Services help you quickly create and deploy applications on the cloud.

Google Compute Engine

Google’s scalable Compute Engine delivers VMs in Google’s data centres. Compute Engine’s VMs boot quickly, come with persistent disk storage and are flexible for every workload.

3 - Existing Customer Base

A high-profile customer base shouldn’t be your main reason to choose a cloud provider, but it can help you understand how the public cloud is benefitting others in your industry.

AWS has historically taken on large enterprise customer deals, such as Expedia, Airbnb and Netflix. Azure also boasts some well-known customers including Adobe, HP and NBC News.

Google found its niche with smaller, cloud-native Startups, but they have also taken on more big-name companies in recent years, including 20th Century Fox, Target and PayPal.

Many of these large companies use a multi-cloud approach to maximize the best services from different cloud providers. For example, enterprises may prefer Google Cloud for its analytics and ML capabilities but partner with AWS or Azure for large-scale compute needs.

4 - Hybrid Cloud and Legacy Apps

Many companies put off cloud migration because they rely on legacy applications. Not all companies have the resources to create new apps for the cloud environment. If you rely on legacy apps or prefer to keep sensitive data in onsite data centres, choose a cloud provider with strong hybrid cloud capabilities.


Amazon has historically dismissed the benefits of on-premises applications, but recently started making a greater effort to improve hybrid cloud support. AWS maintains partnerships with on-premises platform providers like VMware, Intel and SAP, allowing you to run your existing enterprise applications on AWS.


Azure offers the best support and capabilities for hybrid clouds. It provides all the tools you need to develop modern apps, unify DevOps, streamline identity management and integrate security in hybrid environments.


Google is the most recent cloud vendor to introduce hybrid cloud capabilities. Google’s new Cloud Services Platform offers an integrated set of cloud services that can be deployed on Google Cloud and in on-premises environments.

5 - Deploying APPS and PAAS

One of the most significant advantages of cloud computing is the simplicity of deploying applications.


AWS offers app deployment solutions including Container Service, Elastic Beanstalk, Lambda and Batch. However, they have fewer app hosting features than Azure.


Microsoft has used its extensive knowledge of developer tools to gain the competitive edge for hosting cloud applications. Azure has a broad selection of app deployment and hosting options for developers.


Google Cloud enables developers to build and deploy apps on its Google App Engine platform, but it offers fewer PaaS capabilities than AWS and Azure.

6 - Open Source Developer Capabilities

Open source software (OSS) is one of Google Cloud’s key differentiators. Google has created over 2,000 open source projects in the last decade and become one of the largest contributors to OSS.

AWS is known for welcoming Linux users and offers several integrations for open source apps.

Microsoft is also embracing open source technologies. It recently open-sourced the .NET Framework, and the new .NET Core runs on Windows, MacOS and Linux. About half of Azure VMs are running Linux, according to Microsoft.

7 - Pricing

AWS, Azure and Google all offer slightly different pay-as-you-go pricing models and discounts for various services.

For example, Google offers one-year and three-year committed use discounts. Azure lets you save up to 72 percent when you sign up for a one-year or three-year term on Windows or Linux virtual machines. AWS also offers steep discounts when you make upfront payments for Reserved Instances.

All three vendors offer free introductory tiers to allow customers to try before they buy. They also offer credits to coax innovative Startups onto their platforms.

AWS Vs. Azure Vs. Google Cloud: Pros and Cons

There are countless factors to consider when vetting cloud providers. If you’re feeling overwhelmed, it can be helpful to take a step back and look at each provider’s overall strategy and strengths. Do they align with yours?

AWS, Azure and Google Cloud each stand out from the pack in different areas. Let’s compare their biggest strengths and weaknesses.

AWS Pros and Cons

AWS offers the most robust features and services, partner ecosystem and global footprint. It ranks highly across security, reliability, monitoring and policy features and platform configuration options. AWS is constantly adding new services and enhancing existing ones with new capabilities.

However, if a hybrid cloud strategy is important to your business, AWS may fall short compared to Azure.

Another caution with AWS is its scale. Smaller companies may find it difficult to navigate the extensive portfolio of services, and some see AWS as being a complex provider to manage.

View our AWS Courses

Microsoft Azure Pros and Cons

If you already run a Microsoft-centric environment, Azure can be a natural fit. Azure integrates seamlessly with key on-premises systems like Windows Server, Active Directory and System Centre. Microsoft also excels in its PaaS and hybrid cloud capabilities.

One disadvantage of Azure is the level of technical expertise required to configure and maintain it in an efficient, reliable and secure way. Azure configurations are known for being difficult and frustrating to implement.

Azure has also faced a series of outages over the years, causing reliability issues for virtual networks. Microsoft is constantly investing in reducing disruptive maintenance and improving its reliability.

View our Microsoft Azure Courses

Google Cloud Pros and Cons

Google Cloud has established itself as a viable alternative to AWS and Azure with its reliable IaaS and PaaS capabilities and its deep investments in machine learning. It has a good track record with cloud-native Startups and the open source community, but it has struggled to break into the enterprise market. Google Cloud’s network of MSP and professional services partners is also limited. This small partner ecosystem amplifies the challenges and risks involved with adopting Google Cloud Platform.

View our Google Cloud Courses

Demystifying storage types and use cases in Amazon Web Services (AWS)

*The article above was originally published by

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/ Author: Suellen Machado / Number of views: 4452 / Comments: 0 /

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